From tactical testing of marketing, to more strategic, multi-phase innovation and brand building assignments, Brand Riffs uses proven research tools and proprietary techniques to achieve success for our diverse client base.
Online research offers a range of conversational dynamics. We can structure the interview experience to be extremely private and geared towards individual consumer revelations... OR we can set up a process that is more communal, interactive and iterative.
Live, energized, part information and part inspiration, there is nothing like actually seeing consumers respond to an ad campaign or a new product. The more theatrical flow of traditional qualitative research is especially helpful when a client team needs to break free from current associations and re-think their brand or strategy.