WE USE A CUSTOMIZED APPROACH FOR EVERY PROJECT.
OUR TOOL KIT INCLUDES:
Online Qualitative Research
- Online focus groups and In-depth interviews (webcam, mobile device, or strictly text based).
- Consumer attitude/usage journals (over one or more days using a combination of text chat, photos and videos).
- Interactive bulletin boards for consumer sharing and collaboration (single or multiple days), using a combination of text chat, photos and videos on a bulletin board.
Mobile Phone Enabled Qualititative Research
- Product in-home usage tests (IHUTs)
- User experience assessments
- And many other forms of in-the-field research
These methodologies are just the beginning. We execute our projects with customized, proprietary techniques.