WE USE A CUSTOMIZED APPROACH FOR EVERY PROJECT.
OUR TOOL KIT INCLUDES:

Online Qualitative Research

  • Online focus groups and In-depth interviews (webcam, mobile device, or strictly text based). 
  • Consumer attitude/usage journals (over one or more days using a combination of text chat, photos and videos).
  • Interactive bulletin boards for consumer sharing and collaboration (single or multiple days), using a combination of text chat, photos and videos on a bulletin board.

Mobile Phone Enabled Qualititative Research 

  • Ethnographies
  • Product in-home usage tests (IHUTs)
  • User experience assessments
  • Shop-a-longs
  • And many other forms of in-the-field research

These methodologies are just the beginning. We execute our projects with customized, proprietary techniques.