This agile approach Allows us to reach consumers beyond the scope of Your standard research methodologies.
Target Anyone, Anywhere
Remote Locations - No limiting anchors around larger city center facilities.
Time Starved Limited time (traditional focus group too disruptive or unmanageable).
City Averse Consumers - Certain consumers simply don’t have the time or interest to set aside
The Unschshedulables - Some folks simply aren’t able to schedule their time out far enough in advance in order to attend a traditional focus group. Here were catch them in the moment.
The quick, on-the-fly, nature of mobile intercepts reduces On-the-fly quick and easy nature of mobile intercept
Tech Averse Respondents -
Distrusting of online research methodologies .
Video Editing / Video Streaming Services
Laid-back, Cozy Atmosphere
No corporate / boardroom office feel that pulls people out of their element.
These methodologies are just the beginning. We execute our projects with customized, proprietary techniques.