WE USE A CUSTOMIZED APPROACH FOR EVERY PROJECT.
OUR TOOL KIT INCLUDES:

In-Person Qualitative Research

  • Focus groups
  • In-depth interviews
  • In-home ethnographies
  • Shop-a-longs 
  • And many other in-environment based methodologies 

We execute our projects with customized, proprietary techniques. 

Traditional Proprietary Techniques

VALUE-CEPTS 

We will take your creative strategy, or brand essence and break it into numerous creative iterations and directions—all presented in the form consumer quotes. Ideas are paired with semi-abstract, evocative visuals and then used in groups to generate insights and identify strategic opportunities.

VOICE-OVER OF THE CONSUMER

Pre group homework creates a consumer video of the brand interaction or behavior of interest. In the groups, respondents provide a “play by play” description of their actions, feelings, and ideas that the video does not reveal.

PROJECTIVE CARDS AND BOARDS

We use these to increase the effectiveness of common projective techniques. Examples: Landscape cards, Metaphor-cepts, Archetype cards (classic Jungian and pop culture), in-store/retail cards, brand analogy board, relationship board, and so on.

THE COVERT RESPONDENT

In certain cases, we might use a planted respondent--someone who is used to seed a sensitive topic or attitude in the group.  Conversation occurs organically, people who agree come forward, new learning is achieved.

There are many more including: interactive board games designed to explore the decision making process, waiting area “mind seeding,” affinity dynamic groups…

Traditional Solution Case Studies