WE ARE NOT A “QUAL MILL” WITH MODERATORS STRETCHED THIN AND SHALLOW ACROSS TOO MANY PROJECTS.
Our team provides custom solutions, deep analysis and takes the time needed to make every project a true success. Some clients have been working with our founder for 20+ years!
Brand Riffs uses a combination of online and traditional proven research tools and proprietary techniques to deliver deeper insights, clearer implications, and recommended actions for our clients. Our goal is to provide greater insight depth & clarity with consumer insights—ultimately delivering profitability results for our clients.
Brand Riffs understands that no client conducts market research for the sake of “doing research.” Market research presupposes marketing objectives (which presuppose bigger business objectives). We understand this and drive our work to deliver against these big picture objectives. Brand Riffs also understands the realities of the corporate insights professional. Our research is executed independently, without bias. Yet in the delivery and implementation of strategy, we also understand the reality context of insight professionals and their corporate organizations.
Because of this understanding, our work seeks to extract new consumer insights, translate them into actionable implications, AND deliver them in a way that helps the insights professional champion them within the organization.
We love the challenge of understanding and influencing human behaviour.