Research & Insights: Foundations For Strategy

Hi There.

 

If you are an Insights, Planning or Strategy professional, you’ve come to the right place!

 

Partnering with Insights, Planning and Strategy professionals to see the world through the eye of the customer.

 

What We Do

 
 
 

We specialize in strategic qualitative research to deeply understand your target customer and development of strategic branding, communications/packaging, and innovation.

 

How We Do It

 
 

We use a broad toolbox of qualitative approaches to build customized solutions to meet the unique objectives of each initiative.

 

What We Believe

Consumers are more emotionally invested in brands that share their values.

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What’s important to your brand AND your audience?

 

We use projective techniques, storytelling and benefit laddering to reveal consumer values and their emotional connections to brands.

 

What Makes Us Different

Our business model provides clients the ‘best of both worlds.’

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We’re a small, efficient WFH shop that offers the services and support of larger organizations - we think of it as 'Synergistic Agility'.

 

Our TEAM

 
 

Brand Riffs was founded in 2004 by Patrick Cahill. Pat’s reputation as a creative catalyst, insights pioneer, and skilled moderator trainer laid the foundation for Brand Riffs. We are a closely-knit family of uniquely experienced moderators, operations specialists, and technology gurus that collaborate on every project.

 

Who We Have Partnered With

 
 
 

We've had the pleasure of parterning with some clients across four decades.

 

How To Connect With Us

 
 

Contact Info

 

Social Links

We’d love to be your partner in observing your brand through your customers' eyes.