Carole’s passion for integrating the “voice-of-your-customer” into brand, messaging, and product development is grounded in her impressive tenure as a modern-day insights explorer, previously at Doyle Research, then Aspen Finn. She fearlessly immerses herself in projects, even developing innovative methods to surface insights. Carole finds her zen in camping/hiking Oregon’s landscape and is slowly teaching herself guitar.

Sarah has over 20 years of market research experience, including at ESPN, directing both qualitative and quantitative projects. Sarah coordinates all aspects of field work to delight our clients. Outside of work, you can find Sarah baking for family & friends, planning outdoor activities, and at book club.

Brett’s qualitative marketing research career spans 23 years, 25 countries, 3 languages, and hundreds of clients. Prior to joining Brand Riffs, Brett was a General Market and Hispanic moderator with Millward Brown / Firefly as with Ipsos UU. Brett is a fitness enthusiast, a devout people watcher, an avid wine collector, and a native Floridian.

Derek joined Brand Riffs in 2013 & has executed hundreds of projects across many product categories & methodologies. Derek’s passion for technology & insights has dramatically expanded our research capabilities. When not working, you can find Derek exploring; be it in nature, innovative tech or travelling internationally.

Sharon jumped into the marketing research world as an intern and stayed on for 17 years as an account director. After taking a break to manage a household of boys, she now uses experience to support the Brand Riffs team. Sharon continues to be “Momager” for her two musically gifted athletes, while also honing her budding mandolin and bird photography skills.

Brad started his career as a marketing researcher then spent 15 years leading insights for top CPG companies. Having come full circle, he’s been moderating qualitative research with Brand Riffs since 2014. Brad enjoys being active outdoors and rooting for his beloved Chicago sports teams.

Patrick has been providing qualitative research and marketing services for over 35 years. He founded Brand Riffs in 2004 with the goal of delivering more innovative research and analysis. Patrick lives on a farm in the Catskill Mountains.